3 Areas of Focus for Spa Profitability!

A New Year, a new commitment to creating and implementing new initiatives for maximum profitability; put your focus on the following areas of your spa business:

1. Treatment Room Design and Utilization – The Multi-Purpose Room or “Spa Suite” is still the design of choice for maximizing profitability, versatility and opportunity for utilization. If your spa already utilizes a Multi-Purpose Room or “Spa Suite” – consider changing the offerings or adding new services to inject new life into the space. By having a multipurpose treatment table in the room instead of a massage table allows you to maximize your revenue by offering guests the choice of a massage and/or facial in the same room.

2. Treatment Mix – Time to review what the top treatments sold in 2009 were and to determine what is working and what is not; redesign the space or re-designate products to reflect top selling and most profitable treatment offerings. Consider purchasing treatment sets rather than individual items; a paraffin kit or a massage stone kit is a great example of how to consolidate your order and lower your operational costs.

3. Knowledgeable and Motivated Staff – If you’re excited, your staff will be excited. If your staff is excited, your guests will be excited. A staff that is committed to providing the best treatment and customer service EVERY single time is the goal! Invest in providing your staff with the education needed to be an expert. Motivate your staff with reward programs to promote friendly competition and excitement! Don’t forget to encourage fun!

Spa Development, Design, Architecture and Consulting

If you are opening a day spa, a spa design consultant can help you with the many choices you will face from initially designing a floor plan layout to answering any questions you may have about the necessary spa equipment you’ll need. Every owner has a unique vision on how they want their day spa to be architecturally designed and furnished, as well as what menu selections they want to include in their services. Whether you are designing a new spa or renovating an existing one, a spa consultant can help you along every step of the way.

The spa designing process will probably be the most difficult aspect, but well-worthwhile. The first step is determining where your spa is located and what type of clientele you attract.Las Vegas day spas, for example, are luxuriously decorated and furnished with top-of-the-line furniture and spa equipment because they usually cater to more elite clientele. Spa development consultants will uncover what makes your location stand out and help design it accordingly. Choosing furniture, accessories and spa products to display in the lobby will set the tone and theme for your day spa. A spa consultant can help determine the ambiance you want to set in the desired space and can help with color schemes, furniture and spa equipment selection. The architecture of the space will be discussed as well so that lighting and floor space can be utilized in accordance with your ideas.

Your distinct vision can become a reality and your profitability can be optimized with the help of a spa architecture consultant. They will oversee the project from the construction phase to the interior decorating phase while offering their expertise and knowledge in all areas. Form and function, as well as personality and style will all come into play when developing your day spa. Whether you want a funky and fun atmosphere or an elegant and classy one, the spa consultants can choose custom designed furniture and decorations to suit your unique style visions. Their main goal in designing your day spa is to attract more clientele and provide a luxurious experience for everyone so that your spa will be recognized and successful in every way.